THE LIT
Space
Branding
2022
Ha-namsi,
Seoul, Korea
Project at Iksundada
Trend Lab with
Jihey Kim/BX design
CREDIT
Role: Brand concept development,
Spatial, Furniture, Lighting design
Client: The Lit
Ha-namsi,
Seoul, Korea
Project at Iksundada
Trend Lab with
Jihey Kim/BX design
CREDIT
Role: Brand concept development,
Spatial, Furniture, Lighting design
Client: The Lit
The LIT aimed to create a space that not only accommodates a café but also exhibits diverse cultures and art events. The cultural synergy that emerges from the audience experiencing such content was interpreted as ‘Shine of light’ and taken as the design concept for both the space and the brand experience.
Optimizing the concept experience required careful attention to the design and production of furniture and lighting. The lighting served as a focal point in the cafe for maximizing natural light during the day and creating a captivating atmosphere after sunset.
Optimizing the concept experience required careful attention to the design and production of furniture and lighting. The lighting served as a focal point in the cafe for maximizing natural light during the day and creating a captivating atmosphere after sunset.
